Selected work, unpacked.

Built a social media content vertical aimed at engaging a large student audience on one of India's largest education platforms.

Produced hundreds of videos across interviews, reels, music visuals, and social media content across multiple organisations.

Supported diplomatic communication and multilateral engagement through policy briefs, statements, and negotiation reporting.

A music channel and label built around electronic music and audio reactive visuals that grew into a monetised YouTube presence.

Worked on digital marketing and campaign rollout for Tata CLiQ Luxury, a premium ecommerce platform from the Tata Group.

Produced fast, live social content during international events, turning moments on the ground into immediate posts, updates, and short-form video.

Built a personal LinkedIn presence through writing, content planning, and visual storytelling, while shaping voice for senior leadership through ghostwriting.

Created social media content across formats and platforms, from static posts and carousels to short-form video and campaign creatives.