
Helixid — Music Channel
A music channel and label built around electronic music and audio reactive visuals that grew into a monetised YouTube presence.
Helixid started from my love for electronic music and live visuals. I was fascinated by the way concert lighting, strobes, and visuals could hit in sync with the bass and completely change how a track felt.
One day, I was watching a music video in my bedroom that had a few audio reactive scenes. During the high points of the track, the visuals lit up my room in sync with the music. That moment made me think: I want this kind of visual experience for all my favourite tracks.
So I started making them myself.
I taught myself through YouTube tutorials, forums, and online resources, learning tools such as After Effects, Photoshop, Red Giant plugins, and Cinema 4D. The project opened me up to a creative world I did not know existed at that level, from motion graphics and rendering to visual identity, music packaging, and online distribution.
At first, I posted visualisers for tracks I loved, and the channel started gaining traction. But music is one of the most copyright-heavy spaces online, and the channel eventually got shut down.
Instead of stopping, I started again with a better approach: partnering with small artists on SoundCloud and other platforms, getting permission to use their music, creating visuals for their tracks, and publishing them through Helixid. Around the same time, I also created visuals for other music channels, built reusable visualiser templates, and sold some of those templates to other creators.
Over time, Helixid grew into a monetised YouTube channel with more than 20,000 subscribers and millions of total views. I handled everything myself, including music curation, artist outreach, visual design, editing, rendering, thumbnails, YouTube SEO, social media, community building, analytics, template creation, and monetisation through Google Ads.
Eventually, copyright issues and the start of my professional career brought the main project to an end. But Helixid became my introduction to the digital world. It taught me how creative systems work, how audiences grow, how platforms behave, and how to turn a personal interest into something people actually engage with.
Most importantly, it became the portfolio project that helped me get my first job in digital marketing.
The work shown here includes content recovered from backup channels and surviving uploads after earlier channels were deleted.