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Tata CLiQ Luxury: "Where Quality is Nurtured" Campaign
Managed digital strategies and ad campaigns for Tata CLiQ Luxury, ensuring maximum reach and brand consistency. Oversaw TV ads and photoshoots, aligning every detail with the campaign's core pillars.
In 2017, Tata Group launched Tata CLiQ Luxury as an extension of its multi-brand e-commerce platform, blending online convenience with a premium shopping experience.
The campaign, 'Where Quality is Nurtured,' introduced the concept of Slow Commerce, emphasizing time and quality in luxury shopping.
Through collaborations with photographer Prasad Naik and celebrities like Sobhita Dhulipala and Arjun Rampal, the campaign captured the essence of meaningful luxury moments.
The TV ad Campaign:
Project Gallery
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